Lior Lev Sercarz of the legendary La Boîte spice company in NYC made a custom spice blend that gives Terra its character. Lior is the most famous spice blender in the country – maybe the world – and makes custom spice blends for big-deal chefs. This is Lior’s first time working with a distillery on a spirit.
Lior calls his method “spice therapy,” and it’s fascinating. He translates someone’s memories of the past into a spice blend. What were the tastes and smells from way back that stuck with us for all these years?
Cardinal co-founder Adam Quirk wanted the gin to capture our collective nostalgia for nature — that wild, outdoorsy freshness that we can all recall. Adam shared his favorite memories of hiking Lincoln State Park in southern Indiana in the fall, and walking on railroad tracks near the edge of the woods as a kid.
These memories influenced the spice blend, and Lior incorporated his own scent memories into the blend with zuta, a wild, prolific mint that grows on his father’s olive grove in Israel’s Upper Galilee.